About Hooked on Foods Ltd | Ready Meals for Fishing

about HOF

I took up Carp fishing in March 2009 after a good friend of mine Richard invited me to a fishery in East Sussex. It had been 10 years since I last fished but thought I would give it a go again. BAM. That was it.

The next day I went out and purchased everything I could get my hands on. The local tackle shop thought Christmas had come early and it has turned into a complete obsession. Since then it just turns out that most Carp anglers are exactly the same and it takes over your life in pursuit of the “big one”.

Within the first year I must have spent 2 months, at various lakes, sitting in my bivvie trying everything in the book to catch carp. One thing that was always a pain in the neck was going to the tackle shop (or sweet shop as my better half thinks I see it as) buying everything I need for the trip then going to the supermarket to buy my food. Obviously wasting valuable fishing time.

One morning at 02.30, I sat up in bed but could not sleep because I had an idea in my head. Why not put food into tackle shops ? After hours on the internet that morning I found out some interesting things.

Hot cans had been tried in this industry before but failed for the following reasons. The food did not taste too good, it was complicated, not much choice and they were too expensive. The answer to me was come up with a meal that tastes good, simple packaging, a good choice in recipes and reasonably priced.

Hooked On Foods was born.

Five months later, we have achieved exactly that. Production has started and will be ready to hit the tackle shops in March 2011. Six tasty ready meals will be available to start with. They come in a sachet that is hard wearing, does not need to be chilled, takes 2 minutes to heat up in the sachet or poured in a saucepan. It has a very long shelf life and will taste the same whenever it is opened because of the way it is manufactured.

We have a team of beautiful girls to help promote the product. Larger resellers will benefit from the Hooked On Girls visiting their store on certain dates that will be published in the national magazines. There will be 13 “hot” girls appearing monthly in national magazines, plus a sexy calendar to hang in the shop.

The same girls will be travelling up and down the country helping to promote the brand and visit the tackle shops as well as exhibitions. This is a very exciting time and we have already had some great feedback from large resellers ready to stock the food and tackle manufacturers interested in working with us.

So look out in January for the Hooked On Girls and our tasty range of Ready to Eat meals.

Coming to a tackle shop near you soon.

Sean Malone. Managing Director